I focus on bringing clarity
to the narrative
I cut through the noise to understand who I’m building for, what isn’t working today, and why this matters. I use AI to map context and patterns, then focus on meaning.
Hi, I'm Diana!
I design products that scale across markets, users, and real-world constraints.
Let's chat
Open to new opportunities
At a Glance
6+
Years of Experience
27+
Projects delivered
35+
Workshops facilitated
Selected Work
Aviation / B2C
Reframing in-flight connectivity as an experience passengers actually choose to stay in
HR Tech / B2E
Embedding contextual assistance into performance management workflows
PropTech / B2B
Replacing email and DocuSign with a booking system for film and TV location scouting
PropTech / B2C
Unifying the search experience for the Middle East's largest property platform
Writing & Publications
Research paper
User-centric comparative study on free and paywall-based news websites in the UK
Testing the assumption that subscription news sites provide better user experiences compared to free alternatives.
Substack article
The UX principles we wrote before AI existed need translation
What the research says about designing for AI, and what it takes to rethink usability for systems that think back.
Experience
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BoatyardX
Senior Product Designer
2024 – Present
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Evozon
UX/UI Designer
2023 – 2024
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Sector Labs
UX/UI Designer
2020 – 2023
About
I've been turning intent into action since
2020 by designing products
across industries that don't forgive bad UX (from real estate and insurtech
to enterprise platforms). With a Marketing degree grounding my research
instincts and a master's in Digital Media & Game Studies shaping how I
think about interaction, I move between problem spaces and disciplines. I
turn ambiguous briefs into experiences that hold up in the real world.
I design with accessibility baked in from the start, which means I catch the edge cases, spot the broken assumptions, and build experiences that actually work when real people use them.
